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| Brief insight about how Augmented and Virtual realities could save eCommerce |
| COVID 19 global pandemic has brought down the number of people gathering to a specific place from, millions to hundreds. Even though many countries and major cities nowadays are opened after the lockdown, the people’s interaction and gatherings are limited to a greater extent. This pandemic situation has made a drastic change to peoples’ buying behaviours and has accelerated in e-commerce as customers spin to online shopping. However, according to statistics, the furniture, kitchenware, clothes, accessories, and buying behaviours of many other luxury goods has fallen to some extent. This is a challenge for retailers, but technology can help to lift this. For that, the great solution lies in e-commerce with immersive technology such as Augmented Reality (AR) and 3D. According to Vertebrae, with COVID-19, retailers who use AR are having a 19% spike in customer engagement, and the conversion rate of customers has been increased by 90% compared to those who don’t experience AR. 3D and AR shopping experiences are more convenient right now as they designed for mobile devices. These 3D and AR supported e-commerce platforms act as a tool that can be used to view product portfolios in 3D, and AR which will provide a closer virtual experience for the buyers in justifying their buying decisions. e-commerce with Augmented Reality (AR) and 3D Technology is increasing customer satisfaction as they can try before they buy as it gives an immersive real-time experience of the product they purchase. This can even make the AR shopping experience more personalized by providing real-time feedback. Thus, it uplifts the growth of sales. Stay tuned with OGMO, LiveRoom’s cloud-based platform specially developed for eCommerce, enabling consumers to visualize the products they buy through 3D and Augmented Reality. Log in to www.ogmo.xyz for more news and updates. |